“Randy the Rooster” garnered the top prize for the Walk Safe Mascot Design Contest

At the end of Koror Elementary School Education Awareness Week, Kotel A Deurreng announced the winning design of the Walk Safe Mascot Design Contest. On Cultural Day, March 19, 2021, Kotel A Deurreng President, Philomena Temengil, declared Randy the Rooster the winning mascot design.

Randy the Rooster is the original mascot design created by one of the KES fifth grade teams participating in the Kotel walk safe activities. The Roosters comprised of AJ Kuterbis, Degan Rdialul, Kean Reyes, Uchel Ngirngetrang, and Zandre Aguon excitedly accepted the title of the winning team. Thirty-nine total teams from the fourth and fifth grade classes at KES took part in the Walk Safe Mascot Design Contest beginning in February and ending just in time for Education Awareness Week.

As part of the “Like” Walkable Palau: For the Health of It social marketing campaign, Kotel A Deurreng and Palau Walks has been actively working with the KES third, fourth and fifth grade students about the walk safe messages developed in early 2020. They are:

1. Use the crosswalk. When possible always use the crosswalk to cross the street.

2. Make eye contact. Do not cross until traffic stops.

3. No devices. Do not use a device while walking. Pay attention.

4. Unplug. Take off earplugs or headphones while walking. Do not be a distracted walker.

5. Be bright at night. When walking at night, wear reflective or bright clothing or reflectors. Be seen.

For the contest, Kotel held design sessions with the fourth and fifth grade classes to teach the students about developing and creating a winning mascot design. Kotel provided complimentary drawing tools and materials while the students agreed to create original mascot designs to promote and teach the walk safe messages. The students eagerly jumped in to the design process.

For the first judging of the 39 total designs, Kotel invited walkability partners and stakeholders as judges to shortlist the top five mascot designs. They were asked to score designs based on criteria including: creativity and originality; brand image, recognizable, and communication suitability; design, composition, aesthetics, and visual impact; feasibility and promotion; and  overall impression.

From the initial judging, the top five scoring mascot designs were: Bob the Crossign, Captain Coney, Mr. Safety Earth, Octipie, and Randy the Rooster. The entire KES student body participated in the final judging of the five mascot designs to determine the ultimate winner, Randy the Rooster.

Kotel and Palau Walks will use the newly crowned mascot design to create a walk safe mascot costume. Randy the Rooster will represent walk safe messaging to teach and show in the other elementary schools as well as the community at large in future activities. Kotel A Deurreng appreciates the students, teachers, staff and parents from Koror Elementary School for the success of the Walk Safe Mascot Design Contest.

“Like” Walkable Palau For the Health of It social marketing campaign is supported by the Australian Government and Kotel A Deurreng. With this support Kotel is able to effectively implement the walk safe campaign.

Kotel A Deurreng is a chartered non-profit organization established in 2014. Kotel has worked with government and community organizations on its purpose to connect, engage, and empower the community to take positive action towards better health and a happier life with a primary strategic focus of social marketing and creative communications.

To learn more about walk safe messages, promoting a walkable Palau, and/or future events, please email palauwalks@gmail.com or visit the Palau Walks Facebook Page @PalauWalks.

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